crm system business

Integration with CRM-systems: Key to effective business

CRM system integration has become a buzzword in the business world. You’ve probably heard of it, but what exactly is it? Let’s break it down.

What is a CRM system this?

CRM is an acronym that hides «Customer Relationship Management» or, in Russian, customer relationship management. A CRM system refers to special software that helps businesses effectively manage customer information, automate processes and increase productivity.

What does CRM systems refer to?

CRM-system is not just a database with customer contacts. It is a powerful tool that combines many functions:

  • Recording of interaction history: CRM allows you to record all meetings, calls, emails and even customer preferences. This way you will always be aware of their needs.
  • Marketing and analytics: CRM helps you launch marketing campaigns, monitor their results and analyze their effectiveness.
  • Sales and Deal Management: You will always know where each deal stands, what actions have been taken and what is left.

What is a CRM system and what is it for? Integration with CRM

Let’s imagine that your business is a ship sailing on the stormy seas of the market. And CRM-system is your navigator and captain in one person. It helps you not only to keep the course, but also to avoid pitfalls.

CRM-system allows you to:

  • Create a unique customer experience: Forget about mass mailings. With a CRM, you can communicate with each customer individually, offering exactly what they are looking for.
  • Optimize sales: A transparent system of accounting and analysis helps you determine which steps bring you closer to success, and which ones should be adjusted.
  • Save time and resources: Automating routine tasks allows business employees to focus on the most important aspects of their work.

What is a CRM system and how to work with it?

CRM system is like a wizard’s tool. But you don’t have to be a wizard to learn how to work with it. It all starts with understanding your needs. Choose a CRM that is right for your business. After that follows:

  1. Training and customization: Train your employees on the system and customize it to your needs.
  2. Integration: Connect CRM to other business tools such as email or social media.
  3. Data Collection: Start collecting information about customers and customer interactions.
  4. Analysis and optimization: Explore data, analyze results, and adjust your strategy.

Integration with CRM systems is the path to excellence in customer experience management. It allows you to turn casual customers into a loyal army of supporters. Don’t miss this opportunity!

man with crm business site
Integration with CRM

Description of Bitrix24 CRM and Amo CRM services. Integration with CRM

Bitrix24 CRM. Integration with CRM

  • Customer management: The system allows you to store information about customers, deals and contacts, as well as track the history of interaction with them.
  • Marketing and sales: Bitrix24 allows you to launch marketing campaigns, create lendings, analyze the effectiveness of advertising and manage transactions.
  • Collaboration and communication: The platform provides communication between employees, file sharing, task creation and project planning.
  • Business process automation: Bitrix24 allows you to create automated workflows to optimize routine tasks.


Amo CRM – is a cloud-based CRM system designed specifically for sales automation. It is focused on small and medium-sized businesses, helping companies effectively manage customers and deals. Key features of Amo CRM:

  • Customer and deal management: The system allows you to follow each stage of a deal, analyze the probability of its successful completion and interact with customers.
  • Sales automation: Amo CRM provides tools for automating sales processes, reminding about tasks and sending notifications.
  • Analytics and reporting: The system provides detailed analytics on sales progress, advertising campaign effectiveness and other key indicators.
  • Integration with external services: Amo CRM can be integrated with popular tools such as mail, social networks and other systems.

Comparison Bitrix24 CRM and Amo CRM

Both services provide powerful tools for customer and transaction management, but have some differences:

Bitrix24 CRM:

  • More focused on overall business process management, including communications and tasks.
  • Provides many tools for internal communication and collaboration.
  • Suitable for companies with diverse business processes and a large number of departments.

Amo CRM:

  • Focuses on deal and sales management, ideal for sales teams.
  • Features a simpler and more intuitive interface, making it easier to implement for small businesses.
  • Focuses on sales analytics and allows for more detailed tracking of the sales process.

In the end, the choice between Bitrix24 CRM and Amo CRM depends on your business needs and priorities. Both services will help you improve customer interaction and optimize processes in your company.


Комментарии закрыты.